Beauty & Style Events Around Town

Timeless Beauty by Areum

May 11, 2015

Timeless Beauty Exhibit copy

I’ve noticed that some of the best skincare brands are Korean. If you look at Korean women, you can see how attuned they are to taking care of their skin—even the older ladies look beautiful, despite their age.

As an Asian, I sometimes think that skincare brands made for Caucasians may not be a perfect match for my skin’s needs. So I was really happy to learn that a sophisticated skincare brand from Korea is now in the Philippines: Areum.

Areum’s philosophy is about combining advanced skincare technology and beauty traditions from Korea. This is an idea I really believe in. After all, who better to trust than our fellow Asians, especially Koreans who are well known for their love for beauty?

And so I was surprised and excited to receive a call from Rustan’s about the launch of Areum in the Philippines. Even more so when they said that I was to be one of Areum’s Brand Ambassadors!

Areum’s big launch happened last April 18 in Rustan’s Makati. One of the event’s highlights was the exhibit “Timeless Beauty”, black-and-white portraits by ace photographer, Monique Villongco. The concept was all about elegance and grace, values that Areum epitomizes.

Portraits of Areum’s Brand Ambassadors by Monique Villongco.

Portraits of Areum’s Brand Ambassadors by Monique Villongco.

Here are some event photos from the big launch of Areum in Rustan’s Makati :

Here with Monique Villongco, our photographer, and Rustan's Commercial Corporation Marketing Communications Manager Sevrine Miailhe, Brand Manager Jeanne Carpio, and Cosmetics Division Manager April Marquez.

Here with Monique Villongco, our photographer, and Rustan’s Commercial Corporation Marketing Communications Manager Sevrine Miailhe, Brand Manager Jeanne Carpio, and Cosmetics Division Manager April Marquez.

These are Areum Founders: husband-and-wife team, David and Vicky Kim (President and CEO of Areum, respectively). They’re with Rustan's Commercial Corporation's Chairman and CEO, Zenaida Tantoco.

These are Areum Founders: husband-and-wife team, David and Vicky Kim (President and CEO of Areum, respectively), with Rustan’s Commercial Corporation’s Chairman and CEO, Zenaida Tantoco.

Areum CEO, Vicki Kim and Areum President David Kim, with the Brand Ambassadors for Areum: Charmaine Lagman, Kim Lim, Lia Infante, me, Cristina Bradner, and Joanna Francisco.

Areum CEO, Vicki Kim and Areum President David Kim, with the Brand Ambassadors for Areum: Charmaine Lagman, Kim Lim, Lia Infante, me, Cristina Bradner, and Joanna Francisco.

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With Vicky Kim, the beautiful CEO and one of the founders of Areum

Rustan’s has the first beauty counter in the world for Areum and holds the exclusive distributorship in the Philippines. The Areum counter is a 5-star beauty counter where women can go for a luxurious skincare consultation. It’s the perfect setup for such a refined and sophisticated brand, especially for women who prefer premium attention and service.

Areum's first beauty counter in the world.

Areum’s first beauty counter in the world.

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Consulting with Areum’s Brand Manager Joy Li at the glamorous Areum beauty counter.

Areum’s excellent skincare line is designed to promote ageless and luminous skin. I had the chance to use the products three months before the launch and I’m proud to stand by its claims. It is effective and makes my skin feel and look youthful, a skin that glows from within.

Grace Baja copy

I’m so grateful to be chosen to represent such a luxurious and premium skincare brand that’s known for quality and effectiveness. For someone like me who values caring for herself and is meticulous about skincare, this is a perfect match. I am indeed honored to be one of Areum’s Brand Ambassadors.

If you want to read about the first time I discovered Areum, click here. 

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